Jenny's syndicate

Weixin -Chinese Social Media Product 

2011 Weixin was created as a social media networking platform for users in China to share messages, news, and pictures like WhatsApp in the US.  By 2014, Weixin had more than 300 million Active users in China, Southeast Asia, Europe and America.  

Weixin builds features to fit into audience’s needs, tastes, and interests

Weixin target audience is young urban smartphone users, introducing new functionality and campaigns that attempt at satisfying users keeping the app fresh. Such as the Red Envelope campaign to celebrate the Chinese New Year where users could to link bank accounts directly in Weixin and send money in virtual red envelopes to friends or family to celebrate the new year.  Weixin provides URL within the app to link to news, provides the ability for users to record messages with one touch of a button. Over 5 million people participated in the red envelope campaign which is estimated at worth $20 million in cash for red envelopes.  

2014 Weixin introduced Cab Reservations function called Didi taxi and payment.  Users could book and pay for a taxi within the Weixin app.  This satisfied a need within the user community but also trained users to pay with Weixin. Continuing to build on Weixin success and growth. 

Weixin integrates the technology to accommodate every characteristic of their audiences

Weixin built its platform with ease of use in mind, focusing on user convenience as a cornerstone. Weixin using technology so that users rarely had to leave the app as it provides with a combination of application abilities such as Facebook, Instagram, Twitter, and Snapchat. 

Weixin satisfies its users because it takes the time to understand them. Including cognitive factors, such as habits and routines of daily use that influence the community. Weixin is a part of everyday life for its users and extension of who they are because it gives them what they are looking for at their fingertips. This creates opportunities for the app to influence buying behavior or create positive social change.  

Weixin continues to build its user community by adding to the social media platform useful and user friendly tools that their target audience continue to embrace and use daily. 

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